In these challenging times, let us help you make SEO easy and effective for your business. Follow these 3 simple steps for SEO that works!
3 Step SEO | Affordable SEO Folsom
The Short Version:
- Affordable SEO can be effective
- Don’t overcomplicate SEO
- 3 Step SEO can work with any budget
Even before COVID-19 it was critical to have some kind of SEO strategy in place. However, with lockdowns and business restrictions, it is even more important. The problem is that most small businesses think that SEO has to be expensive in order to be effective. The fact is, affordable SEO can be just as effective, if you put the right plan in place.
What is SEO?
SEO, or “search engine optimization” is the process of making sure your potential customers are able to find you when they search online. This can include searches directly for your company brand. If someone types in your company name, your website and Google listing should come right up.
However, more importantly, SEO is for making sure your brand comes up when someone is searching for the services and/or products you are offering.
In other words, SEO helps your audience find you, particularly when they don’t even know you exist.
How to SEO
A lot of small businesses are intimidated by the idea of “doing SEO”. They think it requires a huge budget and is just for big companies. This could not be further from the truth. SEO is a foundational business practice for every business.
Let’s keep this really simple. SEO is about making sure your brand exists in the interwebs. Consumers use the internet to find solutions to their problems. They are using search engines to look directly for something, “auto mechanic near me”, for example. Or they may be using it to vet your brand, through third party reviews and your website. Bottom line, your product or service is a solution to someone’s problem, so it makes sense that your company should exist in this digital space.
There are 3 easy steps for effective SEO
Don’t over complicate SEO. Focus on these 3 easy steps to get started. Yes, from there, you can dig into each step more and more. However, if you start with these basics you will be ahead of the game.
Here are the THREE BASIC STEPS for EFFECTIVE AFFORDABLE SEO:
- SITE SPEED
- SOCIAL MEDIA
SEO STEP ONE : Go fast Ricky Bobby
We are talking about your website here. You have a website, RIIIIGHT??? (If you don’t, please EMAIL US NOW). Your website should look good, but more importantly, it has to load fast. People want it and they want it NOW. Learn more about site speed right here:
SEO STEP TWO: Create Content
Give the people what they want!! Information! Entertainment! Solutions to their problems! Funny memes! Introspective social narratives!
Whatever it is that YOUR audience likes, give it to them. This is called “content marketing”. When done correctly, it engages your potential customers, reengages your existing customers, and signals to search engines that your website is worthy of popping up on page 1.
Content is NOT the same thing as an advertisement (although it can be). Content doesn’t always have to be about “selling” your brand (although it usually is doing that anyways). Content is about people. LEARN MORE HERE and BELOW:
SEO STEP THREE: Get Social
Talking about social media here. Yes, the Facebook. And the Insta. And, I don’t know, maybe the Twitters and the YouTubes.
For millennials this comes second nature. Great. However, if you are not on the up-and-up with social media that is ok. There is a learning curve, but taking a little time to get the appropriate accounts set up will go a long ways. Best thing is, when it comes to affordable SEO, leveraging social media is the way to go! Need to know which platforms would serve you best? CONTACT US. READ MORE ABOUT SOCIAL MEDIA SEO HERE:
Start SEO Today to Help Your Business Grow
There is no reason not to be implementing some kind of SEO strategy. This applies to start-ups, small businesses, medium sized businesses, and mom-and-pops. SEO is NOT just for large corporations.
In fact, as a small business, there is less competition locally, so SEO can be even more effective, and affordable. Institution Enterprises will work with your budget and help you maximize your investment.
CONTACT THE INSTITUTION today to get started. We can analyze your current website to see where you are starting from, make recommendations, and help get you on your way to effective, affordable SEO!
Want help designing your content marketing strategy? Reach out. Our motto is “with you, not for you”, because we believe the best way to help you is by helping you learn how to do it yourself (like training wheels, we help make sure you do it right).
“We do it with you, not for you”
Institution Enterprises is a Sacramento marketing firm that provides a new standard in business consulting and education, helping your start-up or seasoned business design the practices and customs for success in today’s marketplace.