A good marketing firm should be able to tailor SEO to fit the needs and budget of small businesses.
Affordable SEO Folsom | Best SEO Agency Folsom
The Short Version:
- SEO is a fundamental part of business these days
- It is particularly important for small businesses and start ups
- Don’t fall for expensive “AdWord” campaigns and long term contracts
If you are a small business owner, or launching a start up, then you know there are many challenges. The biggest issue is usually budget related. Most start ups and small businesses are under-capitalized. This just means cash is tight.
With a tight and limited budget, businesses must carefully decide where to allocate money.
SEO is Critical
One area that many small businesses and start ups try to save money on is marketing. Inexperienced entrepreneurs may think a marketing budget is a luxury, not a necessity. However, in today’s marketplace, marketing is a fundamental piece of business.
Under the marketing umbrella falls search engine optimization. SEO is absolutely critical for small businesses and start ups because it allows your business to exist and be found in the digital world. In other words, it allows your potential customers to find you online, in search engines, and in popular review sites and social media outlets.
Affordable SEO Exists
The biggest misconception that many small businesses have is that they can’t afford SEO. It is true that many marketing agencies charge high monthly retainers with binding contracts for SEO. However, a quality SEO agency should be willing to help your business grow, and accommodate even a modest marketing budget.
Institution Enterprises provides affordable SEO in Folsom and Sacramento for any business. Our goal, especially with start ups and small businesses, is to help your business grow. We are realistic about what is affordable and doable when it comes to SEO, and ultimately we believe that SOME SEO is better than NONE SEO.
Things to Avoid with SEO Agencies
If you are looking to get started with SEO, here are some things to try and avoid as you compare SEO agencies:
- Monthly “retainer” that breaks the bank
- Long-term contracts
- Unrealistic “guarantees” and promises
- No reporting
- Unclear strategy or lack of transparency
- Cookie cutter recommendations
- Large portion of budget being spent on expensive “AdWord” campaigns or other costly campaigns like “PPC”
It is important that even if you don’t really understand how SEO works, that you at least understand what you are paying for. Don’t commit to a budget that you really can’t afford, even with the “promise” of increased revenue from SEO. Yes, effective SEO will eventually pay for itself, but it takes TIME and CONSISTENCY.
Your SEO agency should be updating you with their strategy, keywords, current rankings, etc. Google Analytics is a great tool for data. Your agency should be providing you with this data, but in a way that allows you to understand and see the progress being made.
The best SEO agencies will have a system for effective SEO, but they should also be able to customize it specifically to meet your business needs and budget, within reason. For example, AdWords can be great, however, in many cases it is just too expensive for small or new businesses to do effectively. An SEO agency should be transparent about this.
Get SEO Started and Get Found!
The key take away is that just about every business should be doing some form of search engine optimization. It is possible to have affordable SEO that is also effective, if you choose the right marketing agency.
CONTACT THE INSTITUTION today to get started. We can analyze your current website to see where you are starting from, make recommendations, and help get you on your way to effective, affordable SEO!
Want help getting started with SEO? Reach out. Our motto is “with you, not for you”, because we believe the best way to help you is by helping you learn how to do it yourself (like training wheels, we help make sure you do it right).
“We do it with you, not for you”
Institution Enterprises is a Sacramento marketing firm that provides a new standard in business consulting and education, helping your start-up or seasoned business design the practices and customs for success in today’s marketplace.
Affordable SEO Folsom | Best SEO Agency Folsom