content marketing for small businesses-marketing folsom

2 Important Steps of Content Marketing for Small Businesses

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Content marketing is not just for big business. With a little bit of effort, small businesses can reap huge rewards too!

Institution Enterprises Folsom Marketing SEO | Content Marketing Tips

The Short Version:

  • Content Marketing is about CONNECTING with your customers
  • Consistency is key
  • Small businesses can control digital space and SEO with content

Content marketing should be a key component of any businesses overall marketing strategy. Institution Enterprises is a Folsom marketing and SEO agency that prioritizes content creation for all businesses, regardless of size.

The Institution defines content marketing in really simple way: It is the communication you are using to connect with your audience.

How to: Content Marketing 101

First off, understand that this is strategic, however, that doesn’t mean it has to be complicated. The first step is really simple:

  1. Make a conscious and strategic decision on how you will communicate with your audience and customers. For example:
  • What is your general message and purpose behind the communication?
    • informative
    • call-to-action
    • SEO
  • How frequently will you communicate?
    • weekly
    • daily
    • monthly
    • “randomly” is not an answer
    • schedule content and be consistent
  • What medium will you use to communicate?
    • mass text
    • social media
    • email
    • smoke signals
    • flyers
    • hand written notes
    • carrier pigeons

Yes, within that first step are a lot of considerations. However, the first and most important thing about content marketing is to be making a conscious and concerted effort in your communication to potential and existing clients.

Create content anywhere your customers are found!


From there, step two begins to drill down on the strategic side of your content.

2. Focus your strategy

  • does the message or content change based on the purpose behind the communication?
  • are you going to research and utilize a keyword strategy?
  • are you measuring your efforts?
  • are you focusing your communication to specific demographics and audiences?
  • do you know which platforms and social media services are best for your business and target market?
  • do you have a time and/or financial budget dedicated to content marketing?

This is where things may get a little confusing or overwhelming, and the perfect time to bring in some help. Find an agency or marketing firm that can understand your goals and work with your needs AND your budget.

It is unrealistic to treat small and medium size companies with the same strategies and approaches to content marketing as a large company. Not just because of budget, but because of resources. Stick to the basics, however, and it can get you well ahead of the game. At the end of the day, having a strategy will help you succeed.

How Content Marketing Can Protect Your Business During COVID-19

One of the biggest benefits of successful content marketing is the ability to engage your audience and develop relationships. Relationships with your audience leads to loyalty. And loyalty means that people will want to support you in any way possible. Read more about how to use content to stay connected below:

CONTACT US TODAY for an SEO audit of your website so you can see where you need to improve, and how to benefit from a content marketing plan.

Want help designing your content marketing strategy? Reach out. Our motto is “with you, not for you”, because we believe the best way to help you is by helping you learn how to do it yourself (like training wheels, we help make sure you do it right).

“We do it with you, not for you”

Institution Enterprises is a Sacramento marketing firm that provides a new standard in business consulting and education, helping your start-up or seasoned business design the practices and customs for success in today’s marketplace.

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Institution Enterprises Folsom Marketing SEO | Content Marketing Tips

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