Institution Enterprises-Social Media Marketing | Affordable SEO
Keep SEO Simple with These Tips
The Short Version:
SEO does not have to be confusing. Keep your website fast. Write content for people not search engines. Stick to those principals and everything else is just gravy on top!
Go Fast Ricky Bobby
We live in an instant gratification society. People want it, and they want it NOW. When it comes to your website, Google says 3 seconds is sort of the cut off. According to eConsultancy, 40% of people leave a website that takes longer than 3 seconds to load. And according to Amazon, 1 second of lag time would cost them $1.6 B-B-B-Billion in sales per year!!!!!
Want to make sure your website is fast enough? Use any number of FREE speed test tools, and READ THIS ARTICLE!!!
1 second in load lag time would cost Amazon $1.6 billion in sales per year!!!http://www.fastcompany.com/1825005/how-one-second-could-cost-amazon-16-billion-sales?source=post_page
WRITE IN HUMAN, NOT ROBOT
Been hammering this one for awhile, but I still see it all the time. Your content needs to be written for your audience, first and foremost. Create an ENGAGING, INTERESTING, and RELEVANT piece of content, and you are 90% of the way to quality SEO. You can then do the optimization and keywords to SUPPORT your already kick ass content.
But HOW do you create this magic content?? Well, if you’re not a natural writer or communicator, bring in someone who is. Stay true to your brand identity and your audience. Don’t get fancy. Write something YOU would want to read.
Affordable SEO Does Exist!!
See how simple this SEO thing can be?? GO FAST. WRITE FOR YOUR PEOPLE. Unfortunately marketing agencies and “experts” have convuluted things by making it seem complicated, and have raised the price accordingly.
The truth is, good quality SEO can be done by ANYONE, and can be done to meet ANY budget. Institution Enterprises prides itself on empowering businesses to learn how to control their SEO and marketing, and is here to support you at a reasonable cost. Affordable SEO is not just some mythical creature!! It exists!!
Want help putting together some basic content strategy? Need help creating article and blog content? Reach out. We have a team of some of the best industry writers who can customize and tailor content for your brand, and your audience. Our motto is “with you, not for you”, because we believe the best way to help you is by helping you learn how to do it yourself (like training wheels, we help make sure you do it right).
“We do it with you, not for you”
Institution Enterprises is a Sacramento marketing firm that provides a new standard in business consulting and education, helping your start-up or seasoned business design the practices and customs for success in today’s marketplace.