3 content marketing tip

How To: 3 Content Marketing Tips for Success

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Want your blog posts to get noticed? Follow these 3 simple steps to create killer content that gets read NOW!

Content Marketing Tips | Best Marketing Agency Folsom

The Short Version:

  • Content marketing is critical for connecting with your audience, attracting potential customers, and improving your search engine rankings
  • You don’t have to be a “professional writer” to create high quality content
  • Great content has these 3 things: originality, a great headline, consistency

Just about every business out there is competing to be found by potential customers, and is trying to retain their existing customers. One of the most fundamental ways of doing this is through high quality content.

Content marketing is the strategy of creating purposeful content for the purpose of promoting your business. Content can be in the form of blogs, articles, website information, advertisements, etc. Essentially anything written down for your target market to read can be considered part of content marketing.

Great Content Serves Many Purposes

When you create high quality content, it will work to serve many purposes. It connects and engages your audience, which in turn leads to more brand awareness, potential sales, and an improvement in your search engine rankings.

Start ups and small to medium sized businesses tend to think they need to hire expensive copywriters and professional writers in order to do this. While that can be extremely beneficial, it is usually not realistic for a small business budget. Creating great content that gets read comes down to a few basic steps: originality, a great headline, and consistency.

From there, of course, you can dive deep into all kinds of content marketing strategy and tactics. However, starting with the fundamentals, and not overthinking it, will get you going right away.


This one is put first for a couple of reasons. For starters, people are tired of seeing and reading the same old thing. Your content needs to be original so it stands out, resonates, and is remembered. Additionally, search engines will penalize you for cutting and pasting or repeating content. So don’t do it.

Instead, think about the things that make your business or product different than what is out there. Surely there are somethings you can think of! Write them down…shoot for 3-5 of the primary differentiators that make your business or product unique.

Think in terms of how your service or product solves a problem in a special way. Also think in terms of your company story or mission. Your audience cares about that more than you may think. In most cases, people want to deal with something real, not just a big, faceless corporation.

Start writing about those 3-5 main differences. Tell your story. How did you get started? How did you come up with the idea? How does your company help people in a new and special way? These concepts will not only help you create great, original content, but should help you in defining your overall message for content marketing and branding.


You might have the best content in the world, but if people aren’t reading it, it won’t matter. You have to get people to read it, and that ain’t easy. The way to capture their attention is with a great headline. Not only that, but your headline will frame they way the content is read.

According to an article by the NY Times, “a headline changes the way people read an article and the way they remember it. The headline frames the rest of the experience.” 

There has to be a little technique when it comes to crafting your headline. MOZ.COM reports that 80% of readers don’t make it past the headline. A good headline can get attention, it can even get people to share your article. But a GREAT headline gets your article read.


Headline writing applies to your social media posts as well. These headlines work a little bit differently than your article headline, believe it or not.


The third and final step is to be consistent with your content. This means a few things.

Consistency with your content is:

  • Publishing new content regularly. This keeps your brand “front and center” of any audience you have. It continues to provide new ways to engage with potential customers. It also helps Google see that your website is providing new and relevant content regularly. It allows you to update your social media pages and Google My Business listing with quality content, presumably with important keyword focus.
  • Having a consistent “voice” and presentation that reflects your brand. People like the familiar. Your content should “read” consistently. It should represent your brand, and it should represent your target market. That means, for example, if your audience is a 20-something and millennial demographic, the language and style of your content should reflect their language and style.

Stop Waiting, Start Writing

If you are just launching your start up, or if you are just trying to develop your digital presence, then stop waiting and start writing! Follow these 3 content marketing steps and before you know it, you will be on your way. From there you can start fine tuning and delving deeper into specific strategies.

This would include learning how to research keywords, how to optimize your blog for search engines. How to optimize your content for your audience, as well as how to tie all your content into a lead generating funnel!

CONTACT THE INSTITUTION today to get started. We can analyze your current website to see where you are starting from, make recommendations, and help get you on your way to a successful content marketing plan!

Want help getting started with SEO? Reach out. Our motto is “with you, not for you”, because we believe the best way to help you is by helping you learn how to do it yourself (like training wheels, we help make sure you do it right).

“We do it with you, not for you”

Institution Enterprises is a Sacramento marketing firm that provides a new standard in business consulting and education, helping your start-up or seasoned business design the practices and customs for success in today’s marketplace.

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Content Marketing Tips | Best Marketing Agency Folsom

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