Institution Enterprises-Best Facebook Headlines | Social Media Marketing
Research Discovers the Best and Worst Headlines to Use on Facebook
The Short Version:
Posting regularly to your business Facebook account is not enough. The real goal is engagement. Using some basic strategy, along with these proven headlines, will help you improve your social media marketing and Facebook engagement.
It’s a Numbers Game
The Facebook has 1.4 B-B-Buhhh-Billion DAILY USERS!!! That means even if you do just a mediocre job creating Facebook content, you have a massive opportunity to get your brand out there! And if you use our suggestions on how to properly leverage Facebook Boosts to increase your website SEO, you will be doing even better.
But Make the Numbers Count
Massive exposure is good. But the real name of the game is “engagement”. Basically, engagement is getting people to click, like, share, or comment on your Facebook post. Clearly, people engaging with your post is better than people just scrolling past it.
But how do you get them to engage?? Well, the first tip is USE A PICTURE OR VIDEO. These things are far more eye catching than just a bunch of words. The other trick, especially to get them to “click-through” on your post, is to create a headline that grabs their attention.
The Most Effective Facebook Headlines
Buzzsumo did some research on over 100 million Facebook posts, and discovered the most engaging headlines. Check it out:
Three words: Will. Make. You. When used in a Facebook headline, received more than TWICE the engagements as the next best headline (“this is why”). One reason, as explained by Buzzsumo in their excellent research, is that “will make you” is not an opener or a closer…it is a link. It connects your story, your post, your picture, to the reader. Usually connecting to some kind of emotion.
For example: “These three stories WILL MAKE YOU forget your ex”, or “What this dad did to his son WILL MAKE YOU laugh til your stomach hurts!”
Start Improving Your Engagement TODAY!
You can start testing this strategy out for yourself and see if it improves your engagement. We absolutely recommend you READ THE ENTIRE article by Buzzsumo. It is full of more incredible Facebook insights and tips.
Don’t for get to read our article on maximizing your Facebook Boosts (Ads) too! Institution Enterprises has been developing this technique for years now, and we continue to out perform the Facebook standards. For example, the home improvement average CTR (click-thru-rate) is 0.70% (less than 1-in-10 people click the boost), and we have customers getting over 3% and 4%!!! In the beauty industry, we have clients that had a CPC (cost-per-click) of only $0.21 against a Facebook average of $1.81!!
Shoot us an email. Want help putting together your first boost? Need help developing a page on your website to boost? Want help developing content and headlines??? Reach out. Our motto is “with you, not for you”, because we believe the best way to help you is by helping you learn how to do it yourself (like training wheels, we help make sure you do it right).
“We do it with you, not for you”
Institution Enterprises is a Sacramento marketing firm that provides a new standard in business consulting and education, helping your start-up or seasoned business design the practices and customs for success in today’s marketplace.
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