Institution Enterprises |Content Marketing SEO
The Short Version:
- Small to medium sized business marketing is not about flashy, high dollar campaigns
- Content marketing for SEO is a fundamental piece of business
- Create content that engages and connects with your audience
- SEO is affordable when you use the right agency
- SEO has a high rate of return when done correctly
If you own or operate a small to medium sized business, stop comparing your marketing strategy to the big dogs. Yes, of course we all would love to see Fortune 500 revenue, and we look to them for the road map. However, you must remember that they have the cash flow to run large reaching, flashy campaigns.
If you are a new, small, or medium sized business then it is unlikely that you have the cash flow to throw money at expensive Google AdWords campaigns and billboards. You have to adapt your strategy and take hold of today’s affordable opportunities. This is the Revolution of Marketing.
Put the Interwebs to Work
Grassroots is vital for any new business. Meaning, you have to connect to your customers on a very base level. Back in the olden days (circa 1980’s and 90’s lol) this meant actually connecting with actual people. This took a TON of time, energy, and effort, but was generally affordable. It also helped build a loyal customer base.
The same holds true for today, however, we have the enviable advantage of the interwebs. Utilizing a digital presence properly puts you in touch with your people, but with far greater reach than old school grassroots. The beauty of the internet is that every business can use it. It is not like television ad campaigns that are prohibitively expensive. Investment in a website, and some basic foundational SEO, and your business can reach and engage your local customer base fairly easily and affordably.
The Ugly Truth of Digital Marketing
Many businesses think that to rank on page 1 takes a huge investment in Google AdWords or a Search Engine Optimization agency that charges 5 figures a month. They think that since they can’t afford that, they are out of luck. The ugly truth is that that is exactly what high dollar agencies want you to think. The reality is, with a little bit of work, and a little bit of knowledge, and maybe a little bit of help from a fair and reasonable agency (ahem*), your small business can have an impactful and profitable digital presence.
Here it is, the Big Secret
Want to exist in the digisphere?? On a budget??? Here it is folks:
SEO can be affordable, and it can be easy. Follow our simple strategy:
- create content for your audience (not for search engines),
- keep your website fast, secure, and clean,
- leverage social media.
Quit Waiting, Take Action
Stop letting opportunity pass you by. Invest a little bit in your business right now to step up your SEO game. Maybe that means getting some help to create a proper website, maybe that means bringing in a creative writer, or maybe it means getting some consulting and education. The Institution can help with all the above, at rates far more affordable and fair than most agencies.
Want help putting together some basic content strategy? Need help creating article and blog content? Reach out. We have a team of some of the best industry writers who can customize and tailor content for your brand, and your audience. Our motto is “with you, not for you”, because we believe the best way to help you is by helping you learn how to do it yourself (like training wheels, we help make sure you do it right).
“We do it with you, not for you”
Institution Enterprises is a Sacramento marketing firm that provides a new standard in business consulting and education, helping your start-up or seasoned business design the practices and customs for success in today’s marketplace.
Institution Enterprises |Content Marketing SEO