Institution Enterprises-Facebook Boost and SEO
Are You Taking Advantage of the Most Affordable and Effective Marketing Tool Available???
The Short Version:
Facebook Boosts, or Ads, are a simple and affordable way for you to target your specific demographic. This will also increase brand awareness. However, if you are not leveraging your Facebook Boosts to help with your SEO then you are missing out! Combine your social media marketing with your search engine optimization for maximum return.
We should all understand by now that the digital space (the interwebs) is primarily controlled by two companies: Facebook and Google. Most people have caught on to the importance of making sure Google knows that your company exists. This is done with search engine optimization (SEO). Some people are catching on to the idea that it is also important to make sure that Facebook knows your company exists. This is done with a Facebook Business Page. What YOU need to understand is that there is an easy and effective way leverage the two things together.
How to Facebook Boost
For starters, you have to understand how to create a Facebook Boost, or Ad. It is actually really simple. Facebook will not only prompt you to create a boost, they will basically walk you through it. This is obviously due to the fact that boosts have quickly become a major revenue stream for The Facebook.
Select the post you want to boost
Select the geographic region you want the boost to be seen
Customize the audience to the exact criteria to match your target demographic
Pick a budget
Pick a time frame for how long it should run
Tips for an Effective Boost
The post you boost needs to have an image. People respond to images more than the respond to text. So make it a good one that is relevant to your post.
Tailor your audience
A lot of people see this part of the boost and just leave it alone. They think that customizing the audience will reduce exposure. It will. However, in most cases, it is better to have your boost seen by the people most likely to buy, use, or benefit from your post, rather than by a bunch of random people it does not apply to.
This is a key factor in terms of getting the best “Click-Thru-Rate” (CTR) and “Cost-Per-Click” (CPC). These are 2 common metrics used to measure how many people click on your boosted post (CTR), and how much each click ended up costing you (CPC). This data let’s you know if your post was effective or not.
Wonder Twin Powers, ACTIVATE!
Here is where Institution Enterprises suggests you switch it up a little. Instead of boosting one of your regular Facebook posts, design a post for the purpose of boosting. And make the post link to your website.
This could be something as simple as: “Have you seen our new website?? Click the link to see what’s new!” You put in the link. You select the best image possible (Facebook will pull these directly from the link if there are any). And you design a boost around the audience that you want to visit your website. Now, not only is your brand getting in front of your Facebook audience, but if you did a good job, they are also visiting your website! BAM! Double Dragons (or something)! More people going to your website = SEO!!
Is it Really That Easy?
YES! It is easy! However, to get the most out of it takes some practice and some testing. Institution Enterprises has been developing this technique for years now, and we continue to out perform the Facebook standards. For example, the home improvement average CTR is 0.70% (less than 1-in-10 people click the boost), and we have customers getting over 3% and 4%!!! In the beauty industry, we have clients that had a CPC of only $0.21 against a Facebook average of $1.81!!
Shoot us an email. Want help putting together your first boost? Need help developing a page on your website to boost? Reach out. Our motto is “with you, not for you”, because we believe the best way to help you is by helping you learn how to do it yourself (like training wheels, we help make sure you do it right).
“We do it with you, not for you”
Institution Enterprises is a Sacramento marketing firm that provides a new standard in business consulting and education, helping your start-up or seasoned business design the practices and customs for success in today’s marketplace.
marketing | social media | SEO | analytics | content | education | Six Sigma