You have to do everything possible to get found online
Improve SEO | Folsom Business Consulting
The Short Version:
- Understand the 3 main components of SEO
- Learn how to leverage these components to work together
- If you’re not getting the results you want, it is time to reevaluate your strategy
If you are a new business, it is important to make sure that you are doing everything possible to get found online. There are many different ways to improve your SEO, and in this blog post we will discuss some of the best tips. Here are the three primary tenants of effective SEO:
1. Make sure your website is optimized for search engines
2. Create valuable and quality SEO content
3. Leverage social media to help promote your website
By following these tips, you can make sure your website is getting the traffic it deserves.
The 5 Min Tip to Improve SEO
The simple 5 minute trick to improve your SEO starts with understanding the foundation of SEO: keywords. Keywords are the words and phrases that people use when searching for a product or service. If your website content contains the keywords relevant to that search, then search engines will consider your website an “authority” on the topic, and rank you higher.
The simplest way to improve your SEO is to see where your website ranks for the important keywords. This is typically available for free from a variety of websites. A couple to check out would include Moz, and SerpStat. In just a quick couple of minutes you can receive a ton of actionable data and insight into where you stand when it comes to the search words and phrases that your audience is using.
What Do I Do with Keyword Info?
Once you see what keywords you rank for, and what keywords your competitors rank for, you can start fine tuning your SEO.
-Make sure your website is search engine optimized. This means incorporating the right right keywords and phrases into key areas of content on your site. This also means making sure those keywords are being used on the “backend” of your site. This is the area that your audience does not see, but that is crawled by search engines when looking for which websites to rank.
-Create SEO content that is valuable and relevant to your audience. This means writing blog posts, articles, and even creating infographics that can help people learn more about your business. Fold in normal use of the primary keywords and phrases that you want to rank for. What this means is to write naturally, with an intention of including those keywords. However, don’t go out of your way to unnaturally include them. Additionally, don’t overuse them in your content.
-Use social media to promote your website and SEO content. Share your articles and blog posts on Facebook, Twitter, Instagram, and LinkedIn to reach a wider audience. Be strategic about your platform. Some companies need to use all platforms, some benefit from one or another specifically. If your audience is on Tik Tok, use Tik Tok. If they are on LinkedIn, use that. This is the easiest way to put your company in front of people, and quality content will drive your audience to your website. Incidentally, website traffic improves your SEO rankings.
Improve SEO Today
By following these tips, you can quickly improve SEO for your company and get more traffic to your website. Just remember to be patient; SEO takes time to build up. It builds like a snowball, and requires ongoing momentum.
There are many different aspects to SEO, but by following these simple tips you can make a big impact. If you are not happy with your current SEO results, it may be time for a change. CONTACT the Institution today for a FREE SEO Audit of your website. We will provide you with complimentary insight into areas of opportunities and improvements. Need more help? We can manage a complete, effective SEO campaign for your company at a fraction of the cost most agencies charge.
Institution Enterprises is a Sacramento marketing firm that provides a new standard in business consulting and education, helping your start-up or seasoned business design the practices and customs for success in today’s marketplace.