When done right, content marketing can level up your SEO!
Content Marketing and SEO | Folsom Marketing
The Short Version:
- Content Marketing is all about engaging your audience
- Content Marketing is not the same as a “sales” campaign
- When done strategically, content marketing will help your SEO
In order to stay ahead of the competition, it is important to have a well-rounded digital marketing strategy. One element that is often overlooked is content marketing. When done correctly, content marketing can help increase traffic and conversions for your website. In this article, we will discuss the benefits of content marketing and how you can incorporate it into your SEO strategy.
What is Content Marketing?
Content marketing is a type of marketing that focuses on creating and distributing content in order to attract, engage, and retain customers. Content can be in the form of social media posts, articles, flyers, ads, brochures, etc…Unlike other forms of marketing, content marketing does not aim to sell products or services. Instead, it seeks to build relationships with potential and current customers by providing them with valuable information.
How Can Content Marketing Help SEO?
There are many benefits of content marketing. One of the most important is that it can help improve your SEO. By creating high-quality content, you can attract more inbound links and social mentions, which will improve your website’s authority and search engine ranking. Additionally, content marketing can help you build trust with your audience and establish yourself as an expert in your industry. This can lead to more website visitors and eventually, more customers.
Additionally, when you create content, you can incorporate important SEO keywords into the media. For example, you can include keywords in the title of an article, or in the description of a video post. Creating content with relevant keywords helps make the content more relevant to your audience. This will help support optimization.
Simple Ways to Create Content
Now that you know the benefits of content marketing, let’s discuss how you can incorporate it into your SEO strategy. Your SEO strategy probably starts by understanding the keywords and phrases that your audience is using to search for your product or service. You will want to reference your keyword list when developing content.
From there you really want to identify your audience and what type of content they are looking for. The more you understand about “who” your audience or customer is, the more you can customize your content to appeal to them. A good way to do this is to use demographic data from a source like Google Analytics or from Facebook for Business.
Once you have a good understanding of your target market, you can start creating content that is relevant to them. It is important to remember that the content you create should be helpful, informative, and engaging. It is not about selling something. For example, a quality piece of content for a company that makes camping equipment would be an article on the “top-10 hidden campgrounds”.
Conversely, a sales piece would be a flyer advertising something like “25% OFF this weekend only!”. The article is designed to attract and engage your audience (people who like to camp). By clicking on, and then hopefully reading through the article, you are creating brand authority, brand awareness, and a connection with a potential customer. The goal is to start generating a large audience, which you can then begin to target for sales.
Promoting Your Content
Once you have created your content, you need to promote it. One of the most cost effective ways to do this is by sharing it on social media. Hopefully your social media pages have already cultivated an audience. However, even if you are brand new, this is still a great way to get in front of your audience.
Something that The Institution does really well for clients is create Facebook ads. These ads are extremely affordable, and can be promoted directly to your intended audience for as little as $1 per day. The other great benefit of advertising on social media is that you can collect a TON of important data on your ad performance. This means that you can identify what is working best, and fine tune your campaigns.
Additionally, you can also submit your articles to directories and link back to them from your website. By taking these steps, you will be able to reach a larger audience and improve your chances of driving traffic and conversions.
Once again, when done correctly, effective promotion of your content will actually improve your SEO!
Take Your Content Marketing to New Levels
Content marketing should be a key part of your digital marketing strategy because:
– It can help improve your SEO
– It can help you build trust with your audience
– It can lead to more website visitors and customers
Here’s how you can incorporate content marketing into your SEO strategy:
– Understand your target market and what type of content they are looking for
– Create content that is relevant to your target market
– Promote your content through social media and other channels
By following these steps, you can improve your SEO and digital marketing efforts, leading to more traffic and conversions. So don’t wait – start incorporating content marketing into your SEO strategy today!
If you need help getting started, contact The Institution today. We can help you create a content strategy that meets your business goals and drives results.
Content Marketing and SEO | Folsom Marketing