Sacramento reopening guidelines for COVID-19 are out, and businesses are getting the green light…is your business ready?
Institution Enterprises | Sacramento Reopening Guidelines
The Short Version:
- Reopening requires some adaptability and change
- Make sure your business knows the “guidelines” (i.e. requirements) to reopen
- Find the opportunities to modify your business plan to capitalize on new business
Most businesses in Sacramento have had to close their doors since the mid-March Coronavirus “stay-at-home” order. Finally, after months, Gov. Newsome is finally starting to green light the reopening of Sacramento area businesses.
However, this reopening comes with some pretty serious change. It isn’t going to be “business-as-usual” if you want your business to thrive in the post-lockdown business environment.
Best Practices for Reopening Your Business
First off, we hope you were able to find a way to keep your business going in some capacity during the county wide lockdown. For many businesses, this meant adapting their services to the digital market. For others, it meant modifying the live customer experience.
As your doors begin to open, it is critical that you are aware of Sacramento’s reopening guidelines. You can rest assured that while these guidelines aren’t being actively enforced yet, they likely will be soon.
Here are the Sacramento County reopening guidelines for all industries to follow:
- Perform a detailed risk assessment and implement a site-specific protection plan
- Train employees on how to limit the spread of COVID-19, including how to screen themselves for symptoms and stay home if they have them
- Implement individual control measures and screenings
- Implement disinfecting protocols
- Implement physical distancing guidelines
As you can see, some of this is pretty ambiguous, and leaves it up to you to interpret how best to meet these guidelines. In developing your reopening strategy, keep in mind that the overall goal is to keep your staff and customers safe and healthy. Defer to CDC Guidelines whenever possible, as a standard.
NEED HELP DEVELOPING REOPENING GUIDELINES AND TRAINING? CONTACT THE INSTITUTION RIGHT NOW!!!
Steps to Maximize Your Reopening
If you have your guidelines and new protocols in place, it is time to prepare for the actual reopening of your business! Some things to consider to maximize traffic include:
1. COMMUNICATE with your audience!!
This means let them know you are open for business! It also means let them know what you are doing, and have done, to ensure a clean, safe environment is available for them.
Blast it all over social media, send out neighborhood flyers, attack your email list, and incentivise your customers to come in. How? Offer special deals, offer discount codes for sharing your “reopening” IG post, give in-store patrons a special offer if they return within a two weeks.
2. Redesign the customer experience
If you are reopening a restaurant, then it is time to redesign your floor plan to accomodate social distancing. This also means redesigning your check-in/lobby area. This is part of reopening requirements-but it shouldn’t be an afterthought. Are there new ways to organize things to maximize seating while following 6′ distancing? Could be…but if all you do is rope off every other table you won’t know for sure, and your restaurant will look half opened, not ready for business.
If you are a retail store or grocery store, then take a que from IKEA on how to control customer flow and direction.
Customer experience isn’t just “in-store”, however. It also includes their experience finding you, finding a menu online, making a reservation or placing an online order. This is a great time to explore the idea of incorporating “concierge” service into your business strategy, regardless the industry.
If I owned a pool supply shop I would have been alllll over this, basically building in a pool chemical delivery service that would essentially roll over into a monthly maintenance program. There are many other businesses that could profit from adding some kind of delivery/personalized service beyond just online ordering. People like being catered to, and many businesses missed that opportunity when catering was the only option.
3. Take the opportunity to build your digital space
If you knew the Coronavirus lockdown was coming, would you have prepared your business differently? This is a big one many places are overlooking in the excitement of reopening. However, smart business owners will recognize that there is still a strong liklihood that things can shutdown again…so best take advantage NOW to be prepared.
What does this mean? First off it means finding everyway possible to crossover your services/sales into the digital market. Secondly, it means educating your customers to this change. Many businesses learned that “brick-and-mortar” and “digital” aren’t mutually exclusive. The ones that didn’t learn, probably aren’t coming back. This means integrating online profiles for your guests, utilizing video conferencing when applicable, providing delivery service that wasn’t an option before.
For example, many restaurants had to quickly pivot to provide take-out, delivery, or curbside service. Don’t ditch that new side of your business just because you are open for dine-in! Many people won’t be ready to eat out yet anyways, so keep taking care of them. And take this opportunity to grow and develop another revenue stream for your business. In this way, not only can you potentially strengthen your bottom line, but you will be PREPARED for the next catastrophic shutdown.
Before the COVID-19 outbreak, Target had already been strengthening their online retail department in an attempt to challenge Amazon in the digital space-this foresight proved hugely beneficial, with digital sales up 141% in Q2 of 2020 during peak coronavirus stay-at-home orders.
Our “Doors” Are Open!
Want help to integrate reopening guidelines? Need help creating content or setting up your social media? The Institution is here and open for business! We can conference or video call, talk things over, and get to work remotely. Dig your heels in, pull up those bootstraps, and let’s get our services out there!
CONTACT US TODAY for an SEO audit of your website so you can see where you need to improve, or to brainstorm some pivot strategy.
Want help designing your SEO strategy? Reach out. Our motto is “with you, not for you”, because we believe the best way to help you is by helping you learn how to do it yourself (like training wheels, we help make sure you do it right).
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Institution Enterprises is a Sacramento marketing firm that provides a new standard in business consulting and education, helping your start-up or seasoned business design the practices and customs for success in today’s marketplace.
Institution Enterprises | Sacramento Reopening Guidelines